Words That Work
Content pieces for brands across different formats: strategic blog posts, technical documentation, and more.
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Discover different types of content that have helped innovative brands connect with their audience and achieve their goals.
How Airsign Uses Shopify Data to Sell a Smarter Cleaning Solution
Entrepreneurs Alex Dashefsky and Joey Guerra used Shopify’s customer segmentation and analytics tools to expand their audience and successfully market their revolutionary vacuum cleaner.
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SEO Content & Entrepreneurship Expert – Shopify Inc.
Wrote over 100 articles for Shopify covering entrepreneurship, online business, and SEO — blending strategic insights with accessible, high-impact storytelling. Sample article: Bootstrapping Your Business: Tips, Tools, and Resources
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Refresh and coordination for Shopify Inc.
Led the refresh and coordination of one of Shopify’s French blogs, optimizing existing articles, managing freelancers, and aligning content with SEO and brand goals.
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+100 articles on social media for Shopify
Authored over 100 articles on social media strategy, tools, and trends for Shopify, helping entrepreneurs grow and manage their online presence.
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Timify – Case Study Translation
Translated and adapted Timify’s case study on Saint-Maclou for publication on the company website, ensuring accuracy, fluency, and brand-consistent tone.
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Relais & Châteaux – Villa Pages
Wrote 300 villa descriptions for Relais & Châteaux, blending editorial storytelling with SEO to showcase the brand’s network of 580 luxury hotels and gourmet restaurants.
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Pullman Hotels x Télérama
Commissioned by Pullman Hotels for publication in Télérama (Le Monde Group), this article highlighted the brand’s cultural positioning through editorial storytelling.
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HTS TENTIQ – SEO Website Relaunch
Wrote and optimized content for ~30 pages as part of HTS TENTIQ’s website relaunch, using keyword briefs to boost SEO performance and ensure a strong, consistent brand voice.
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mail@emilietrochu.com
Location
Berlin, Germany (Serving brands worldwide – Frequent travels)
International collaboration
FR · EN — DACH projects
Localization
EN/DE → FR