Story & Content – Authentic Brand Storytelling
Story & Content

Your story, told right.

Content that feels like you, and converts.

Most brands have a strong voice in their home market. Then they try to scale, and something gets lost in translation. The message gets diluted. The tone goes flat. The content starts to sound like everyone else’s. That’s the problem worth fixing before producing more. Whether you’re a gallery building an international digital presence, a SaaS scaling into France or Germany, or an industrial brand that finally wants the visibility it deserves, the work starts the same way: getting your story straight, then building a content system that holds up across languages, markets, and formats.

Who This Is For

SMEs & Founders

Who need a clear voice and content that converts, not just fills pages.

Content Teams

Producing content but missing a unified story and SEO-friendly structure.

Brands with a strong identity

That want authentic, human content, not AI slop or corporate fluff.

What You’ll Walk Away With

Content that works for your audience, your brand, and your goals.

A clear, consistent voice

That sounds like you across every channel.

Story-driven content

That engages, builds trust, and converts.

SEO/LLM-ready structure

So your content ranks and reaches the right people.

Reusable templates & prompts

So your team can keep creating without starting from scratch.

Packages

Choose the right level of content support for your brand from quick audits to long-term partnerships.

Micro-Audit & Fix

A focused diagnostic to unlock the single biggest growth lever in your content.

  • Pre-call intake to understand your current goals and bottlenecks
  • Targeted review of 1 core asset (e.g. homepage, key landing page, funnel, or content flow)
  • Identify your #1 content bottleneck (story, SEO, or conversion)
  • 3 concrete, prioritized actions you can implement immediately

Deliverables

  • Concise audit summary (PDF or Notion)
  • 3-step action plan (what to fix now / next / later)
  • 30-minute walkthrough and Q&A

Best for: founders and lean teams who want a fast, low-friction way to unlock quick wins.

Prices shown are starting points, ex-VAT. Final quotes depend on website volume, market scope (FR/EN/DE, number of countries), and technical integration (custom CRM/data setups). 50% to book, 50% on delivery (System: 40/40/20 by milestones). EUR billing; other currencies on request.

Content Audit & Voice

Get clarity on what’s working and what’s not.

  • Audit of 3 key pages + 1–2 content piece
  • Voice & tone analysis (gaps, opportunities)
  • SEO content gaps + quick wins
  • 30-minute debrief + action plan

Deliverables

  • Audit report (PDF)
  • Voice snapshot (do’s/don’ts)
  • 90-day content focus

Best for: teams needing direction before scaling content.

Prices shown are starting points, ex-VAT. Final quotes depend on website volume, market scope (FR/EN/DE, number of countries), and technical integration (custom CRM/data setups). 50% to book, 50% on delivery (System: 40/40/20 by milestones). EUR billing; other currencies on request.

Signature

Story & Content Sprint

Turn your story into a content engine.

  • Core narrative + messaging pillars
  • Content calendar (4–8 pieces mapped to intent and funnel stage)
  • SEO-optimized outlines + headlines
  • 1 round of revision

Deliverables

  • Content strategy deck
  • Ready-to-write briefs (4-8)
  • Voice & style guide (practical, 1–2 pages)

Best for: teams who can write but need structure that converts.

Prices shown are starting points, ex-VAT. Final quotes depend on website volume, market scope (FR/EN/DE, number of countries), and technical integration (custom CRM/data setups). 50% to book, 50% on delivery (System: 40/40/20 by milestones). EUR billing; other currencies on request.

International Content & SEO System

A content machine built to work across markets, without starting from scratch every time.

  • Full content + SEO audit across your key markets
  • Editorial strategy by market (EN/FR/DE): topics, angles, formats
  • Topic clusters, internal linking structure, content guidelines
  • Dashboard to track what’s working, where

Deliverables

  • Audit report + editorial roadmap + content guidelines + 90-day priority plan

Best for: scale-ups, SaaS, e-commerce, or cultural institutions ready to build a content system that actually compounds over time.

Pricing on request. Final quotes depend on market scope (EN/FR/DE) and volume. 50% to book, 50% on delivery (40/40/20 by milestones). EUR billing; other currencies on request.

Content Accelerator (Retainer)

Long-Term Partnership

(Min. 1 Day/Month – 3–6 month commitment)

Designed for sustained growth, continuous optimization, and a dedicated Content Strategy Lead by your side.

Long-term benefits: Reduced monthly rates for 6–12 month commitments, increasing cost-efficiency as your content ecosystem matures.

  • Ongoing content strategy leadership and editorial governance
  • Localization management across FR/EN/DE markets
  • Ongoing SEO optimization and content performance reviews
  • LLM optimization (improving accuracy, tone, and multilingual performance across AI workflows)
  • Proactive content calendar management and prioritization
  • Regular strategy reviews and alignment sessions
  • Light team coordination around content priorities

Best for: teams who want an embedded Content Strategy Lead without hiring full-time.

Prices shown are starting points, ex-VAT. Final quotes depend on website volume, market scope (FR/EN/DE, number of countries), and technical integration (custom CRM/data setups). 50% to book, 50% on delivery or monthly according to contract terms. EUR billing; other currencies on request.

Explore Other Services

See how different conscious brands grow with the full suite of services.

Example Use Cases

Blog Content System

Website Copy Refresh

Email Sequence Overhaul

Founder Thought Leadership

Lead Magnet Creation

Content Pillar Strategy

Workflow and Tools

Workshops

Zoom/Loom + live collaboration in FigJam/Docs

Documentation

Google Docs (tracked edits)

Hub

Notion or ClickUp (all assets, frameworks, prompts)

Handover

Live training + recording + SOPs

Add-ons (Optional)

Localization

Adapt content for FR/DE markets

SEO Optimization

On-page SEO for new content

Lead Magnet Design

Via design partner

Ongoing Content Retainer

Monthly blog + social

Timelines at a Glance

Audit

5 business days from kickoff

Sprint

10 business days from assets handover

System

4 weeks depending on volume

FAQs

Do you write the content?

Yes in System. In Sprint, I give you briefs + headlines. You write, I edit.

Can you match our existing voice?

Yes. Audit includes voice analysis. System includes full guide.

Will this help SEO?

Yes. All packages include SEO-friendly structure and keyword mapping.

Can we add design?

Yes, via design partner for lead magnets, visuals, etc.

Ready to Tell Your Story, and Grow?

Let’s build content that connects, converts, and scales.

Let’s Connect

Ready to grow with soul, not noise? Let’s explore how we can build content systems that align with your values and scale with your vision.

Email

mail@emilietrochu.com

Location

Berlin / Paris (On-site visits possible — frequent travel)

International collaboration

FR · EN — DACH projects

Localization

EN/DE → FR

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