Clarity first. Then momentum.
A brand story and messaging system your team can use everyday.
Your brand is your first growth engine. Together we will define a clear positioning, sharpen your message and turn your story into practical tools, so every page, post, and pitch feels consistent, on voice, and conversion ready.
Who This Is For
SMEs & Founders
Who need a crisp story and messaging that scales across web, sales, and content.
Rebranding Teams
Teams rebranding or entering a new market and seeking a unified narrative and voice.
Purpose-Driven Brands
That want resonance and differentiation without buzzwords.
Outcomes You Can Expect
Sharp Positioning
A sharp positioning statement and value propositions that pass the “Why choose us?” test.
Practical Messaging Framework
A practical messaging framework (narrative pillars > claims > proof > CTAs) your team can pick up and use.
Usable Brand Voice Guide
A usable brand voice guide with tone map, examples, and do/don’t language.
Simple Story System
A simple story system for web pages, sales decks, and content (hooks, structures, CTAs).
Packages
Choose the right level of brand strategy support for your business needs.
Starter Brand & Voice Audit
Quick clarity for teams that need to align fast.
What’s included:
- Mini audit of current brand assets (homepage + 1 key page + two content pieces)
- Voice scan (lexicon, tone, gaps) and competitive messaging snapshots
- 3 priority pivots to sharpen positioning and clarity
- 60 minute clarity session + action checklist
Deliverables:
- Mini voice guide (4-6 pages)
- Quick wins sheet (headlines, hooks, microcopy examples)
- Next 90 days messaging focus
Best for early stage brands or rebrands needing a fast course correction.
Prices shown are ex-VAT. 50% to book, 50% on delivery (System: 40/40/20 by milestones). EUR billing; other currencies on request.
Brand Strategy Blueprint
Define your positioning and turn it into everyday messaging.
What’s included:
- Positioning workshop (audience, jobs to be done, category, differentiators)
- Messaging framework (narrative pillars > claims > proof > CTAs)
- Brand voice guide (tone map, examples, do’s and don’ts)
- Story structures for key use cases (homepage, about, service page, LinkedIn about)
- 1 round of revision
Deliverables:
- Brand strategy deck (positioning, promises, reasons to believe)
- Messaging framework (ready to use copy blocks and headlines)
- Voice guide (8-12 pages)
Best for SMEs that want strategic clarity plus plug-and-play language for the team.
Prices shown are ex-VAT. 50% to book, 50% on delivery (System: 40/40/20 by milestones). EUR billing; other currencies on request.
Conscious Brand System
Bring your strategy to life across your core touchpoints (done for you/with you).
What’s included:
- All of Blueprint + UX messaging audit (homepage + two service/product pages)
- Launch-ready copy for 3 key pages (homepage/about/1 service OR equivalent)
- Brand book (visual guidance provided by you or partner) integration
- Internal enablement: messaging training (sales + content), Q&A bank, prompts
- Handover + 14 days support
Deliverables:
- Brand book and messaging hub (centralized Notion/ClickUp space)
- Launch ready copy for 3 pages (edited and CMS-ready)
- Enablement pack (talk tracks, elevator pitch, objection handling FAQs)
Best for teams who want strategy, copy, and internal alignment done and installed.
Prices shown are ex-VAT. 50% to book, 50% on delivery (System: 40/40/20 by milestones). EUR billing; other currencies on request.
Explore Other Services
See how different conscious brands grow with our full suite of services.
Example Use Cases
Rebrand or Category Repositioning
Website Refresh (Messaging first)
Sales Narrative Upgrade (Decks, one-pagers)
Founder Narrative (And tough leadership alignments)
Multi-Market Consistency (With localization add-on)
Product/Service Architecture & Naming System
Workflow and Tools
Workshops
Zoom/Loom + live collaboration in FigJam/Docs
Documentation
Google Docs (tracked edits)
Hub
Notion or ClickUp (all assets, frameworks, prompts)
Handover
Live training + recording + SOPs
Add-ons (Optional)
Localization (DE/EN>FR)
Cultural adaptation of pages + international keyword mapping
Website Copy Expansion
Additional pages, landing pages, product messaging
Founder Ghostwriting
LinkedIn/about, keynote outline, media bio
Design Partner Handoff
Brand book integration and web components
Timelines at a Glance
Starter
5 business days from kickoff
Blueprint
10 business days from assets handover
Conscious Brand System
4-6 weeks depending on page volume and stakeholders
FAQs
How is this different from generic “brand guidelines”?
It’s built for execution: concrete messaging blocks, page/story structures, and examples the team can reuse immediately.
Can you implement the new messaging on our site?
Yes, light CMS implementation is included in “System”. Larger builds go to your dev/design partner or mine.
Can we add product naming or tagline work?
Absolutely, scoped as an add-on after the Blueprint.
Do you work bilingual?
Yes FR/EN by default, DE available for localization/adaptation.
Will this help content and SEO?
Yes, the output aligns voice, structure and topical focus so content creation and SEO planning become faster and more consistent.
Ready to Clarify Your Brand and Scale It?
Let’s discuss your brand challenges and find the right solution for your business.
Let’s Connect
Ready to grow with soul, not noise? Let’s explore how we can build content systems that align with your values and scale with your vision.
mail@emilietrochu.com
Location
Berlin / Paris (On-site visits possible — frequent travel)
International collaboration
FR · EN — DACH projects
Localization
EN/DE → FR