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Field Notes on Content Strategy
Analysis, frameworks and perspectives on content, SEO, and digital visibility — for brands building across Europe and beyond.
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In-depth pieces on content strategy, SEO/GEO and the art market — from the field.
E-commerce & Craft Brands · July 2026
78% of craft beginners feel lost before they even start. What if your blog was the missing guide?
A €50B European market, TikTok Shop landing, and 65% of searches ending without a click. Why content is now the decisive asset for arts & crafts brands, and where to start.
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Galleries & Art · April 2026
Art galleries and digital content: the silence strategy no longer pays off
Fair costs rising, Instagram reach shrinking, 56% of new collectors discovering art online. Why gallery silence is no longer a competitive strategy — and what rare editorial content looks like in practice.
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