Content Strategy & Conversion Copy (EN/FR/DE) | Emilie Trochu

You’re here to make impact, not noise

Your message feels right but doesn’t convert?
I help you fix the positioning, messaging, and SEO—because clarity and strategy beat posting more content.
Content audits, SEO strategy & EN/FR/DE localization. Built for brands scaling across markets with clarity, not chaos.

Welcome.

Ways to work together

Each offer is built for brands ready to move from reactive to strategic.

1-Page Conversion Fix

Get a fast clarity + conversion pass on one homepage or key landing page — so your message lands and your CTA performs.

  • Above-the-fold rewrite (headline, subheadline, CTA)
  • Page flow + section structure (what to say, in what order)
  • Loom walkthrough + next steps

Deliverables

  • Google Doc + Loom video (10 min) + 1 revision round

Best for: teams launching, running ads, or scaling across markets (EN/FR)

Final quotes depend on page scope, markets (EN/FR), and speed (Express vs Standard).

Messaging & Voice Audit

Get clear on what to say, who it’s for, and why it converts.

  • Audit of 5 key pages + 3 content pieces
  • Voice clarity: gaps + opportunities
  • 90-day content focus plan

Deliverables

  • Audit report + Voice snapshot

Best for: teams scaling content across markets

Final quotes depend on website volume, market scope (FR/EN/DE, number of countries), and technical integration (custom CRM/data setups).

Signature

SEO Quick Wins Audit (90-Day Plan)

A focused roadmap of SEO priorities and quick wins.

  • Technical + on-page scan
  • Keyword opportunity map
  • 10 priority fixes to ship first

Deliverables

  • Action plan + SEO map

Best for: teams investing in content production

Growth Foundations Setup

Start clean: funnel structure, tracking, and basic automation.

  • Growth audit + funnel sketch
  • Starter CRM setup (lists/tags)
  • 1 welcome flow (3–4 emails)

Deliverables

  • Growth roadmap + starter automation

Best for: founders who need a clear growth base

How it works

A simple 3-step process — clear scope, fast turnaround, smooth execution.

1

We align live (kickoff call)

We start with an alignment call to clarify your objective, audience, offer, and what success needs to look like. You can also share any useful materials.

2

Direction locked before production

I formalize the goal, the angle, the promise, and the structure. After validation, I produce with zero ambiguity and far fewer back-and-forths.

3

You receive a publish-ready deliverable

Page-ready copy (or a structured doc) + a short Loom walkthrough so you know exactly what to do next.

Need it fast? The 1-Page Conversion Fix is available in 48h (Express).

I’m Emilie, Your Strategic Partner

A multilingual content strategist helping ethical brands grow with smart SEO, emotionally-intelligent localization, and scalable content systems. I don’t just help you “produce content”—I help you connect, convert, and lead with meaning.

Whether you’re lost in algorithms or overwhelmed by AI hype, this is where clarity returns. I work with solopreneurs, SMEs, and nonprofits ready to stop improvising and start scaling smart.

Multilingual Content Expertise

Journalism roots, international strategy, and DE/EN→FR localization—so your voice feels native.

Values-Driven Approach

Helping conscious brands maintain authenticity while scaling

Smart Systems

Building content systems that grow quietly—but powerfully

Trusted by purpose-driven brands worldwide

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Let’s Find Your Perfect Solution

Pick your biggest challenge — I’ll point you to the best next step.

What’s your current biggest challenge?

In Their Words

Client voices on clarity, content, and growth.

“Emilie helped us strengthen our presence in the French market thanks to her exceptional skills in content management and optimization. Her attention to detail and her ability to create relevant, high-quality content were impressive.”

Shopify

Dan Virgillito

International Content Lead at Shopify Inc.

“Emilie is exceptionally good at quickly grasping the product we offer (video game localization) and (…) is excellent at adapting to any type of product (ours is extremely complex). She approaches every request with great professionalism and is a pleasure to work with.”

Marie Amigues

Marie Amigues

CEO/Founder Altagram GmbH

“Ms. Trochu’s willingness to work was marked by a very high level of commitment and initiative. She learns quickly and has always been able to handle difficult situations and even heavy workloads. Ms. Trochu carried out her work with enthusiasm, autonomy, and self-confidence, consistently achieving excellent results. She demonstrated exceptional dedication and outstanding qualitative and quantitative performance.”

Henning Kruthaup

Henning Kruthaup

CEO/Founder Sparheld GmbH

Ready to Build a Presence That Grows Powerfully?

Start with a free diagnostic call to explore how we can align your content strategy with your values and goals.

Book Your Free Diagnostic Call

20 minutes to discuss your challenges, explore solutions, and see if we’re a good fit—no pressure, just clarity.

Reserve your call

No sales pitch · Actionable insights · Clear next steps

Let’s Connect

Ready to grow with soul, not noise? Let’s explore how we can build content systems that align with your values and scale with your vision.

Email

mail@emilietrochu.com

Location

Berlin / Paris (On-site visits possible — frequent travel)

Languages

French, English, German

Book Your Free Diagnostic Call


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